Copyranter Two Point Zero

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Who says Big Oil doesn't have a Big Heart?
Copyranter
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Let's celebrate Fashion Week season. Stupidly.
Copyranter
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I actually miss the creatively-bereft ads featuring close-up shots of cars driving through cities/deserts/mountains/snow/.
Copyranter
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Beautiful poignant ads for 2022 Melbourne Writers Festival campaign, "The Art Of Words".
Copyranter
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Puns/Wordplays never work unless they’re 100% dead-on perfect which, 99% of the time, they ain't.
Copyranter
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This is what happens when art directors abandon the left side of their brains and self-satisfyingly jerk off on the page.
Copyranter
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He hates ideas, but he has never created a creative ad in his 46 years. Yet advertisers and marketers hang on his every word.
Copyranter
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Big businesses trying—and failing—to show that they are "in-touch" with the real world.
Copyranter
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But maybe the ads won't work? Or maybe they will? For the sake of the industry, let's hope they do.
Copyranter
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It's called "pushing the envelope", ya bunch of humorless turd-brains.
Copyranter
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It's a rhetorical question. Please don't respond.
Copyranter
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The wonderful 1992 UK spot was quickly pulled because people are wusses.
Copyranter
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