Sorry, my vile bile couldn't hold out for 10 more days.
I spent 25 years as a CW/CD at one start-up NYC ad agency. This is what I was taught/learned.
No it's not fucking Little Darth fucking Vader.
Their latest ad is a dark doozy—a shout-out to the work of Paris ad agency BETC.
And in 2023, that's a goddamn good thing.
Push that concept, push it REAL good. Wait, Pull it back, PULL IT BACK!
Advertising puns are a bad idea. Unless they are perfect.
Some brands can pull off being Assholes. Most, yeah-nah.
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Copyranter Two Point Zero