Thing is, this future is already here. And it's only going to get worse.
As long as they sell the brand, and are good-stupid, not bad-stupid.

January 2023

Nihilism thrives wherever hopelessness exist. And these days, nearly nothing is as hopeless as the State of the Advertising Tagline.
The Brits LOVE the shit. And these commercials, with varying degrees of crassness, tried to capture that love. Four ads.
Latest in “Best Ads Of The Last 20 Years” series.
So caring, so friendly, so vague, so feigned.
This post is dedicated to Mad Man George Lois—may his brilliant, angry soul Rest In A Facsimile Of Peace.
Thinking Visually is a good thing. MOST of the time.
And so, RantCast™ Begins, my weekly Audio posts featuring Hot Takes on Ads, Past, Present, and Future.
Last week he called the NHL "woke" THAT'S rich.
Taglines are mostly hooey. Some taglines are more hooey-er than others, and need "authentic" revisions. Six "Real" taglines below.
About Advertising, Creativity, Life, The Universe.