How To Think "Outside The Box".
It ain't easy, creatives.
Happy two-four-nine, America. She ain’t never looked better, amirite. AMIRITE?
I think about “ideas” a lot. Thinking up ideas. It is the crux of creativity. You’re brain? It is a fucking box. Not exactly box-shaped, but a thinking box. You have to, figuratively, (maybe also literally) punch your brain hard, repeatedly, to get it to begrudgingly accept working outside the box.
In ad school, you are taught—if your instructors are any good—to “push” your ideas, and keep pushing them, even if you’ve made a good ad. Good ads will get you noticed; great ads will get you hired.
Below, I present six things you can do to get your lazy brain to fire different synapses than it usually does. I know they work, because I use them. Also below, five examples of ads that I haven’t posted before that were way outside the box.