Want To Be A Better Copywriter? INSTIGATE.
Be confrontational with your writing.
Previously in this Want To A Better Copywriter series (all for paid subscribers only): Create Tension; Be a better art director; Be a straight shooter; You can NOT be serious; Write gut-punch ads; think like a rascal; make people THINK; and, speak to “a” customer.
Don’t be too much of an asshole. But being somewhat of an asshole, sometimes, depending on the brand, is a good thing.
These six ads are arrogant, uncomfortable even, but effective. To see them, buy your subscription here. This is my only source of income. And it doesn’t even pay the fucking rent.