Want To Be A Better Copywriter? You Can NOT Be Serious!
Be silly. Be stupid. Even for "serious" brands.
Last chance, Free Subscribers, to get a yearly subscription for $40 (click here). Monday, it’s back up to $50 a year. NOT KIDDING THIS TIME.
PREVIOUSLY in the Want To Be A Better Copywriter series (all for paid subs only): Create TENSION. Be a better art director. Write gut-punch ads. Be a straight shooter. And, speak to “a” customer.
Everybody’s so…serious these days, even with their fucking advertising. Christ on a Bike. LIGHTEN UP, people. It’s an AD. Not a manifesto, not a film, not a statement.
People, most people, don’t want your Hard Sell. They want to smile, laugh even. Be entertained. And guess what: you do that with your advertising, and consumers remember your advertising, your brand, and the memory is a positive one.
To the non-seriousness. Nine excellent examples below, some recent, some not: