Want To Be A Better Copywriter? Be A Straight-Shooter.
Part two of continuing series.
PART THREE coming next week. With new articles in this Series continuing weekly.
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The old ad school lesson was if you have news, tell news, as in: The best headline announcing a cure for cancer: ANNOUNCING A CURE FOR CANCER. Sometimes, you need to put your pun generator away. And just research. And then think. And then write.