Want To Be A Better Copywriter? Be A Straight-Shooter.

Part two of continuing series.

PART ONE: Want To Be A Better Copywriter? Create Gut-Punch Ads.

PART THREE coming next week. With new articles in this Series continuing weekly.

This Series is for paid subscribers only. Buy your subscription here.

The old ad school lesson was if you have news, tell news, as in: The best headline announcing a cure for cancer: ANNOUNCING A CURE FOR CANCER. Sometimes, you need to put your pun generator away. And just research. And then think. And then write.