Part 3: My Favorite Print Ads Of The 21st Century.
Including one of the best campaigns I've ever seen.
"Print" whether actually printed or not, is still the purest form of Creativity.
You’ll note that most of these ads are visually-driven; they feature “unexpected” visuals. Yes. I am a copywriter. I have zero “mechanical” art director skills. But I am also an art director. I was trained at the School of Visual Arts here in NYC to be an art-directing copywriter. I was trained to think like an art director, not like a word-playing punster.
For two years now here on Substack, I’ve been beating the shit out of a dead horse about the power of the unexpected visual. And I won’t stop, can’t stop.
Nine ads below. Here’re Part 1 and Part 2 of this Best Prints Ads of the 21st Century Series. Part 4 is coming this week.
I, literally, went through thousands of decent ads to get to these better ones. So please, buy a subscription (here) to see them.