More Good Ads With Unexpected Visuals.

I'm just going to keep banging you Creatives over your heads about this.

Wordsmiths: Put away your fucking thesaurus for a minute. Stop looking for the perfect wordplay, the perfect pun. What’s the best way to sell a product? Dramatically visualizing a benefit of the product. I’ve said it before; and I’m going to keep saying until I’m blue in the fucking face.

NOT ME.

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