Here’s Part One. Part Three coming next week.
Cannes sucks now. It just does. We’re lucky if there’s one (1) actually good Lion-winning ad. This absolute garbage campaign won a Grand Prix in June, and this vainglorious bullshit won a Gold.
Creatives: You need to make better ads. Look at what you’re making, and then, look at these five ads. And then, go back to a blank pad/screen.
Buy a subscription here to see these five brilliant Lion-winning ads, only one of which was made in America.
As usual, I don’t just post the ads and say ‘look at this good ad’. I tell you the why/what/how etc. That’s worth much more than $40 a year.