This BA Gold Lion Campaign Is Vainglorious Bullshit.
The Cannes Circle Jerk has never been more vigorous.
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Three months ago, I predicted this useless pointless campaign would win a Lion. I’m just surprised it wasn’t a Grand Prix as it is the perfect entry for Cannes in 2024.
“Pay For Play”. That’s what it’s all about. If you don’t know who George is, shame on you. He’s a CW who writes the popular Ad Aged blog and was ECD and Copy Chief at Ogilvy’s NYC office. (Here’s some of his writing/work.)
The above 2006 ad for the ANDY awards (by the ANDY awards) visualizes the process, though the Cannes “rimmers” are different.
To see the billboards and my reasoning on why the campaign was perfect for the agency, BA, and Cannes (but bad for industry creativity), buy your subscription here.