The Best Cannes Lion-Winning Ads From The Last 35 Years (part one).

Curator: Me.

Cannes sucks now. It just does. We’re lucky if there’s one (1) actually good Lion-winning ad. This absolute garbage campaign won a Grand Prix in June, and this vainglorious bullshit won a Gold.

Creatives: You need to make better ads. Look at what you’re making, and then, look at these five ads. And then, go back to a blank pad/screen.

Buy a subscription here to see these five brilliant Lion-winning ads, zero of which were made in America. Parts Two and Three coming in the next two weeks.

As usual, I don’t just post the ads and say ‘look at this good ad’. I tell you the why/what/how etc. That’s worth much more than $40 a year, freeloaders.