Best Ads Of The Last 50 Years: #4

Are you a gamer? This 1999 Playstation ad deified you.

The casting was brilliant. But it’s the script that won this TBWA London spot all the awards, including a place in my Copywriters Hall Of Fame (not a real place, or thing). Watch, listen. This is what great copywriting looks like, sounds like. Credits: Copywriter—James Sinclair; Art Director—Ed Morris; Creative Director—Trevor Beattie. The spot was directed by Frank Budgen.

COMMITTERS OF VIOLENCE

CONQUERER OF WORLDS

PREVIOUSLY: Best Ads Of The Last 50 Years: #3. Do you smoke? Dead Yul Brynner wants just 30 seconds of your time.