Copywriting is a dying art because creatives (and brands) are now gun-shy to write anything cold-sweat-inducing or even mildly risky. Let's revisit the in-your-face Daffy's advertising.
Outrageously brilliant. Here in Italy, the last time I saw something close to this wit in ads was back in the early eighties. Requiem for the lost art of copywriting. We're lazy, no doubt, but also a bunch of cowards.
My go to store. The ad grabbed my attention went from driving by the store seeing the ads checking out what they said was true. Simplicity grabbed me and made me a customer.
Outrageously brilliant. Here in Italy, the last time I saw something close to this wit in ads was back in the early eighties. Requiem for the lost art of copywriting. We're lazy, no doubt, but also a bunch of cowards.
My go to store. The ad grabbed my attention went from driving by the store seeing the ads checking out what they said was true. Simplicity grabbed me and made me a customer.