Why do brands think all consumers are lazy? Or ignorant. The reason I hate most advertising is that it is no longer clever. It’s as subtle as a sledgehammer whacking your toe.
McD's had an on-air commercial flight recently featuring a well-dressed Cool Girl with her entourage eloquently ordering a QPC during the PM hours... followed by a next-day AM iteration, appropriately disheveled, and ordering "one of those" by pointing at the menu board. It took me a couple of times to get it since I watch a lot of televisions on mute. Odd flex given the brand: we got you before you puke and after you puke.
Why do brands think all consumers are lazy? Or ignorant. The reason I hate most advertising is that it is no longer clever. It’s as subtle as a sledgehammer whacking your toe.
Easy to figure out if you're familiar with the McD menu, but if you hadn't eaten there in 30 years, not so much.
McD's had an on-air commercial flight recently featuring a well-dressed Cool Girl with her entourage eloquently ordering a QPC during the PM hours... followed by a next-day AM iteration, appropriately disheveled, and ordering "one of those" by pointing at the menu board. It took me a couple of times to get it since I watch a lot of televisions on mute. Odd flex given the brand: we got you before you puke and after you puke.