Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
Deep Dive: How To Write A Great Tagline.

Deep Dive: How To Write A Great Tagline.

I will show you and tell you.

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Copyranter
Apr 29, 2024
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Copyranter Two Point Zero
Copyranter Two Point Zero
Deep Dive: How To Write A Great Tagline.
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NOTE FOR FREE SUBSCRIBERS: If you’re a recent free subscriber, either buy a subscription here ($5/month, $40/year) or go back to your inbox and unsubscribe from these emails, because they’ll be a complete waste of your time as I am nearly 100% behind a paywall. Sorry, but this is my only source of income, not a hobby. And I’ve been a professional ad critic for 20 years and an award-winning (CLIO, One Show, etc.) copywriter for over 30 years. And the insights that come from that knowledge ain’t gonna be free. Thank you.


Taglines. I bash the bejesus out of today’s bad taglines here often. Taglines are pure copywriting. A good tagline is hard to write. I know. I’ve written thousands of bad ones, and a few not-bad ones.

Amazon’s tagline. Very far from great.

Copyranter Two Point Zero is a reader-supported publication nearly 100% behind a paywall. Buy a subscription below, or unsubscribe.

But a great tagline can, not just make a brand lots of money, but make a brand. Make a company. Take a look at some of the greatest, and what made them great below. Some you know, others maybe not.

Buy your subscription here, or reread the first paragraph above.

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