Deep Dive: How To Write A Great Tagline.

I will show you and tell you.

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Taglines. I bash the bejesus out of today’s bad taglines here often. Taglines are pure copywriting. A good tagline is hard to write. I know. I’ve written thousands of bad ones, and a few not-bad ones.

Amazon’s tagline. Very far from great.

But a great tagline can, not just make a brand lots of money, but make a brand. Make a company. Take a look at some of the greatest, and what made them great below. Some you know, others maybe not.

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