11 Comments

This one was hilarious. Thanks for making me laugh out loud! 🍻

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In defense of Goodyear, at least the original line was good and it focused on the product, not on self-help.

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Yes it was, I should have mentioned that.

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JUST DOING IT ! Oops

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JUST DO IT was a very asshole tagline. But the associated campaign was and still is the best sports-related campaign ever produced.

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And vaginal one, I may add ( I enjoy both btw). ... luckily Pfizer blue pill adverts and serotonin messing posterograde anamnesia nootropics help.

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BTW, they should have NOT removed the products. It was free crowd source advertising. See Kopelnik debate. Thousands of hapless dudes burning PAID for good shoes . After buying them. The Streisand effect in marketing.

More examples here.

https://www.linkedin.com/pulse/nike-case-study-controversial-marketing-kshitij-gupta

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