Brand Taglines That Are Assholes

Slogans not just telling you how to live your life, but doing it with arrogance.

It’s the first week of July which means: Tagline Week on Copyranter. This is the first (and probably last) week where every post (two maybe three, we’ll see) will obsessively examine terrible taglines.

Taglines are a chance for copywriters to shine. Or suck. It’s hard work to write a good one. You have to write scores, hundreds even, to get to a decent one. A good one usually takes luck. And, as it is said, you create your own luck—through hard work.

None of the below taglines are good. Or even decent. Or even not awful. Note: all taglines here are either current or very recent. The recent ones may not still be in use. No matter, they were written, they were approved, they were implemented. Another note: I didn’t look up any of the responsible ad agencies but these are all big brands with well-known agencies. Also, I don’t care.