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Best Ads Of The Last 20 Years: #7
The best dishwasher cleaner ad ever created.
The word "dishes" is said 12 times in less than 30 seconds. When the spot was pitched to the client (Finish) by W&K UK, she/he probably came in his/her underwear/panties/Depends.
“Breakfast. Dishes. Dinner. Dishes. Marriage. Dishes. Divorce. Dishes. Sleeping. Dishes. Not Sleeping. Dishes. Life. Dishes. Death. Dishes. Existence. Dishes. Dishes, Dishes, Dishes…”
The spot won a CLIO and Cannes Lion in 2015. A spot for a boring as fuck-all product. Good creatives can create good work for any product or service.