Above: a 1936, 1936 Y&R ad.
“…an advertisement which strikes suddenly against the reader’s indifference and enlivens his mind to receive a sales message.”
Put that brilliant sentence in your fucking decks, marketing drones.
Ad agencies have, seriously, ONE JOB: make ads. It is why they exist. So: ONE would THINK that they’d be—at the very fucking least—competent at making ads for their own ad-making services.
ONE, would be, nearly 100% WRONG.
See for yourself, Paids. Ungrateful Un-Paids, buy a subscription here.
Here’s Part One of this series. Part Three to come…