“Digital” Out-Of-Home is not unconventional. You’re just turning a billboard into a video screen. Bully for you, trailblazer.
Copyranter Two Point Zero is a reader-supported publication. Every time someone buys a sub, I regrow five brain cells.
Venice, 1960. Cheap interactive ad using bird food.
Eight more good-to-great interactive outdoor ads below. Buy your $40/$5 sub here. Here’re parts One and Two from this series (also for paid subs only).