Unconventional Outdoor Ads Can Be Creative Gold (part one).
You want brand "engagement", brand "recall", brand ("insert your stupid marketing buzzword here")?
Billboards can be nice. But the Great Outdoors has so many possibilities for ad placement. Sure, if your “unconventional” ad sucks, the “ad creep” is going to annoy people. But: if it’s good, if it’s memorable, if it’s entertaining, Your “ROI” will be huge.
This is the first of three Unconventional Ad articles coming this week. All will be for paid subscribers only, because I worked my butt to the bone collecting and curating all these execellent ads, and because I need to get paid some money, because I am not well off. Buy your subscription here.