This Is How You Do "Cultural" Advertising.

Best Ads Of The Last 50 Years: #9.

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(For the previous eight Best Ads Of The Last 50 years, start here).

Brands always be trying to become part of Culture. Trying way to hard, way too clumsily, obviously. Usually it happens by accident, like with: Just Do It; Where’s The Beef; and Wassup.

Back in the early 1990s, a jeans brand that was not Levi’s gave it a stab. And made quite a deep wound.

To see the two spots that are also masterclasses in “storytelling” advertising, buy you subscription here.