Best Ads Of The Last 50 Years: "Don't Read The Independent".

Once upon a time, British newspapers ran risky advertising.

Last month, I shared the classic 1986 Guardian ad “Skinhead” and declared it the best journalism ad ever.

However! This week, Rich Wakefield jogged my memory with the below Independent spot which won a Gold Lion at Cannes in 1999. It’s at worst a very close 2nd to the Guardian commercial, maybe even better. They’re both very different, unexpected executions.