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This Is How You Advertise Sex
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This Is How You Advertise Sex

Sex is hard (that's what she said) to advertise. Nobody does it better than Coco De Mer (Best Ads Of The Last 20 Years #5).

Copyranter
Jan 28
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This Is How You Advertise Sex
copyranter.substack.com

Coco De Mer is a UK-based lingerie brand + erotic shops + online store. They’ve run several good ads since opening in 2001, like this very simple “orgasm” print campaign and this very cool Point-Of-Purchase poster.

In 2009, via Barcelona, Coco released the most wonderful erotica spot, “whatever tickles your fancy”. It is perfectly playful: the scenes, the song, the casting, all spot on. Director: Martin Aamund. Art Director: Idoia Esteban. Agency: TBWA (I think, not sure, correct me if I’m wrong).

Don’t cry over spilt milk, Kitty’s got you covered.

If you like good sex please subscribe.

Also very good is this “Sleep” ad from 2010. A dumber client would’ve ruined it with intelligence-insulting voiceover copy of some sort like “get less sleep”.

If you like good sex please share.

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