The cRaZy World Of Japanese Advertising, Continued.
Part two.
1. First up, an ad for Suntory Goma-Muga cha tea.
How would you sell a sesame barley tea for high blood pressure? You sure as shit wouldn’t think up this idea:
Two businessmen pull over to take a piss. Out of nowhere, a fire starts. Their pee is no match. Fat man (with high blood pressure) stupidly slams a tree branch into the fire. Piece breaks off, puncturing his forehead. He then puts out the fire with his “high-pressure” blood spurt. Up copy: “In most cases, high blood pressure won’t save you”.
The ole soft reverse sell. Works for me. Ad agency: Hakuhodo, Tokyo.
Four more Japanese ads below that defy understanding. Buy you subscription here to see them. Here’s Part One (five spots) from last week.