The Brits Are Better Copywriters Than Us Yanks (part 3).

The evidence is MASSIVE.

PREVIOUSLY: Part One and Part Two of this ongoing Brits Are Better Than Yanks series.

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Ever notice that the British sports announcers love the word “massive”? In America, we say that was a “big” game, “big” win. The Brits prefer massive, even non-announcers; for example, they enjoy calling each other “Massive Cunts”, which is often an insult as opposed to just plain “cunt”, which is often a term of love.

So cunts: you wanna see what good ads look like, and probably will never look like again? ALL of my copywriting lesson articles are for PAID SUBSCRIBERS ONLY. Buy your subscription here ($5/month, $40/year).