Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
The "Best" Ever Celebrity Endorsement Ads.

The "Best" Ever Celebrity Endorsement Ads.

Two actual good ones, and some so abjectly horrible, they're "good".

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Copyranter
Dec 13, 2024
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Copyranter Two Point Zero
Copyranter Two Point Zero
The "Best" Ever Celebrity Endorsement Ads.
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It’s been proven, again and again. Celebrity ads DO NOT work. They cost a shit-ton to produce and yet do not increase sales; they are a complete waste of money. But brands—the marketing “experts”—keep hiring famous people. Why?

  1. Because marketers are stupid.

  2. It’s something to bring up at cocktail parties with their rich friends.

  3. Their brand’s social media metrics increase (which means and does nothing).

  4. It’s much easier than coming up with an actual interesting/humorous conceptual campaign that sells the benefit of the product.

Does Brie Fucking Larson make you want to buy a Nissan?

Copyranter Two Point Zero is a reader-supported publication. 1400+ of you are getting my emails, and not supporting me.

Remember all the recent celebrity Super Bowl ads? Now: Do you remember what any one of them was selling?

Remember Matt Damon’s shit-awful Crypto.com ad? Lot of money—>straight down the drain.

You know you want to see these very funny ads. Buy a sub here to see them. Or, UNSUBSCRIBE FROM MY EMAILS ALREADY, THIS IS MY JOB, NOT A HOBBY.

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