Smart, Smart-Ass Copywriting.
Ad writing in 2025 is as dumb as a box of hammers without handles.
Dear 1,492 free subscribers: YOU ARE WASTING YOUR TIME. This Substack is my JOB, my ONLY income source, not a hobby. So I am NOT lowering my 90% paywall. Not today, not ever. Buy a subscription or UNSUBSCRIBE from my emails.
(I would have written this in 100 pt. type, but this is as large as Substack allows.)
PREVIOUSLY: How To Write Like An Asshole, But Good.
Insecure copywriters: Stop being that. At least, about copywriting. (Yes I know: being a writer means bring insecure about everything else in your life.) YOU are the Idea Woman/Man. You kept the engine running, the toilets flushing, the lights lighting, the music playing, uh, the dicks hardening, etc.
You are IT. And you need to be a fucking smart-ass, not a pussy-ass, about it. Attitude is everything when you’re in the process of creating ads.
Eight of the Smart-Assiest ads you’ll ever see, below. If you buy a subscription.