Pro Tip For All Creatives: How To Make "Disruptive" Ads.

Just creatively dramatize your product's benefit. It's that simple/hard.

Marketing gurus/dipshits get off saying/writing bullshit like “Disrupt The Category” and “Disrupt The Narrative”. Do you work in marketing? I know a lot of marketing folk subscribe here. Do you spout such buzzwords? I know you don’t have a fucking clue what you’re saying/writing when you do this. To use another of your nugatory words, you’re not being very “authentic”. Why do you talk in such a dehumanizing way?

Anyway: this article is not for marketers, it’s for you folk who make the stuff. And, you wanna know how your stuff can Change The Narrative/Disrupt The Category? By creatively, visually, destroying the competition.

FREE SUBSCRIBERS: I think you’d love these ads, some of which you have not seen before. Some of them you have; or at least, you better have. But you need to buy a subscription. I’ve lowered my yearly rate to $40: that’s $3.33 a month. I’d lower my monthly rate to $4, but Substack does not let you go below $5. Which is…FUCKING BULLSHIT. Anyway, click below, because I’m worth it.

We’ll start with one of the best, simplest, and visually powerful commercials ever created.