New RC Cola Ad Puts Coke And Pepsi To Shame
I can’t remember the last good soda ad I’ve seen, partly because my brain is shrinking, but mostly because they’ve all sucked forever.
This is weird, yes. And RC’s new rabbit mascot is really weird. And the “historical journey” creative linchpin has been done and overdone. But at least RC took a chance to do something unexpected, while Coke and Pepsi continue to turn out bland safe crap. Many won’t like the ad. I’m not crazy about it. But I appreciate it. Especially these days. Bravo RC. Creative Accelerator (their word): Ravenous Mantis, with help from The Glue Society, who’ve done a ton great work.
Funnily enough, their campaign line is oddly similar to what Pepsi Pakistan recently did. Their campaign line was 'Why not, meri jaan?'
The full line (loosely translated to English) is, "Why not, my bro?"
This is an awful commercial from an awful soda brand and I grew up for a while in Columbus, GA where they are HQ'd. I am glad their new logo includes the hometown shout out, now