IT'S BETTER IN SCANDINAVIAN COUNTRIES.
The advertising, I mean. Also the sex, reportedly.
Scandinavian women have the highest sex drive in the world. So it logically follows that Scandinavians make better, braver, sexier ads.
Lately, brands and agencies are talking a lot about wanting to be “brave” with their advertising. Lots of talking, not much bravery.
What’ is “brave” advertising? Well, I’ll tell you. It’s pushing the creative from “bland” and “expected” to “holy shit”, to “that’s bloody fucking brilliant”, to “that make me a bit nervous”. “Unexpected” creative hasn’t shown up much this century. But when it does, it’s often via Northern European countries.
Sunday evening, I showed you the power of visually selling the benefit of a product, via print and billboard executions. Well below, you’ll see it also works wonderfully for video/TV ads.
Buy a subscription here to see nine of the strangest yet most brave commercials ever produced.