How To Visually Sell A Product's Benefit.

You wanna make an ad to be proud of, that also works?

When I was (here goes the geezer again) in ad school (SVA) in the late 80s, I was taught by some of the best creative directors in the industry to show don’t tell. So hear this, Punny Bono, it’s a scientific fact: visual ads are remembered better and longer than word ads.

Below, is an eight-ad lesson in effective advertising. Buy your subscription here to learn something.