Copyranter Two Point Zero

Copyranter Two Point Zero

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Copyranter Two Point Zero
Copyranter Two Point Zero
What If Corporate Lawyers Wrote Taglines?

What If Corporate Lawyers Wrote Taglines?

Lawyers loathe creativity. Below are hypothetical in-house lawyers' angry responses to ad creatives in imaginary internal tagline meetings.

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Copyranter
Jan 10, 2023
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Copyranter Two Point Zero
Copyranter Two Point Zero
What If Corporate Lawyers Wrote Taglines?
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Lawyers loathe creativity because creativity means “risky” thinking, going out on a limb. Corporate lawyers hate limbs. Most of these taglines are not creative taglines, but they do all make hazy, unsubstantiated “claims”. Lawyer revisions on the right.

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