I Want Whatever Drugs This Art Director Used When He Created The Visuals For This Coffee Campaign.

Via Brazil, unsurprisingly.

This is entry #3 in the ongoing series: It Was Better 10 Years Ago. The world was better, America was better, and advertising creativity was much better.

Brazilian art directors are industry-famous for hatching batshit insane ad visuals, like the one above for a Bulimia awareness campaign. (See the other two nightmarish executions here.)

But the below campaign is, maybe, the batshittiest insaneist I’ve ever seen. Difference being: I like these ads! I like the thinking that went into the inventively out-there visuals. I like that it’s a big idea. This concept could have been executed forever, with the consumer (well, this consumer) anticipating each new ad.

Wanna see the fun ads? Please kindly buy a subscription here. I have many more crazy Brazilian campaigns that I will be sharing in the near future.