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WTFH Campaign of the Month

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WTFH Campaign of the Month

Seriously. What. The. Fucking. Hell.

Copyranter
Nov 24, 2021
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WTFH Campaign of the Month

copyranter.substack.com

Gatda is a Brazilian organization that specializes in eating and anxiety disorders, according to their website. Not found on their website: how to mentally digest this batshit campaign.

I also have acne, as you can see.

OK, the poor young woman above is losing weight and, it would appear, a future diploma? Her intelligence? Or! In addition to being bulimic, she’s a cannibal and she’s puking up an undigested recent grad’s head? Please share your interpretations in the comments.

At least my dead teeth will be straight.

She’s losing weight and…a future construction/lab job?

Subscribe now or I'll eat my own head

Always wear a helmet when puking.

I don’t know. Weight+her bicycle? Skateboard? Her abilities to ride a bike or a skateboard. I DON’T KNOW.

The ad agency here is Ventosa, who I’ve never heard of. The credits list: 4 Creative Directors, 3 Art Directors, 1 Copywriter, and 1 CGI artist. So, their entire Creative Department, I guess.

Brazil is well known for their—I’ll be kind—over-the-top art direction. It is also the scam ad capital of the world. At the best, they probably executed these ads for free, and Gatda said, with apprehension, “sure, go ahead and put em online, I guess.”

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WTFH Campaign of the Month

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8 Comments
Lee Sachs
Nov 24, 2021Liked by Copyranter

There had to be more than one CGI artist on this. Or one overworked CGI artist who made them look like wax figures that are sweating. Plus they ALL have some headwear on indicating that they are puking up their ... what? job? future? And the one with the graduation cap looks kinda like it's Dracula's cape. There's so much wrong here.

Oh and let's use a really THIN font because that doesn't overemphasize the ... shit I give up.

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Tiny bubbles
Nov 24, 2021Liked by Copyranter

I stopped visiting Adsoftheworld because over the years the site became inundated by stupid ads like these, most of them by South American agencies. I don't know if it's something cultural, but they do produce in South America the batshit craziest visuals.

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