Some brands can pull off being Assholes. Most, yeah-nah.
Also the mother breastfeeding her child with soda remind me this one https://img.over-blog-kiwi.com/0/74/59/16/20150916/ob_83b1d0_communication-agroalimentaire-campagne.jpg
Perrier tried to make the same joke about "pleasure "given by the can in France in 2014 ... it was a total creative crash : https://www.lsa-conso.fr/la-nouvelle-pub-perrier-descendue-en-flamme-sur-les-reseaux-sociaux,177804
The IRN-BRU ads are just... perfects! Love it, thanks for another class!