How NOT To Write A Good Headline (part 3).

Another lesson for ALL writers, not just ad copywriters.

Here’s Part One. and Part Two. (also for Paid Subs only).

These lessons cost hundreds of dollars at ad schools. I know: I went to SVA. I also taught a couple classes on Ad Creativity at FIT here in NYC.

I’d like to volunteer to be a “mentoree”. Hyphens: often critical. Via The Columbia Journalism Review.