How NOT To Write A Good Headline (part one).
Yes, you should pay me for my 35+ years of copywriting experience, right?

Welcome paid subs. I love every single fucking one of you with the burning hot tragic love of 1000 Romeos & Juliets sucking face with potassium cyanide on their lips.
Starting today, this week will be all copywriting lesson articles. And, as always, my creative lessons are not free. 35 years of experience writing thousands of ads of all kinds should not be free. And, again, this is my only source of income, not a hobby.
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