Go Dark. No, DARKER.
Wanna make ads that are remembered for decades? Embrace, no, French Kiss the Dark side.
Apple's iPad ad was criticized as "dark". That's cute.
The best, funniest Skittles spots from the last 20 years were Dark AF. And veteran ad creatives know each one of them intimately.
TRIGGER WARNING: Death, Mayhem, and Evil below. To see these six excellent Dark ads, buy a subscription here. Or, UNSUBSCRIBE, ingrates.