Copyranter Two Point Zero

Copyranter Two Point Zero

Apple's new iPad Pro Ad Is Not The Worst Ad Ever Made.

Not even close. But it is 100% unoriginal.

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Copyranter
May 12, 2024
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Stock photo search result: “Thought Leader”. I guess that would be the happy-face angry boxhead in the middle?

Oh MY, the hot takes came fast and furious last week! Once a couple of marketing “Thought Leaders” posted their opinions that the ad was “anti-creativity”, the “Thought Followers” were then empowered to flood the web with their parroted takes.

And then, the highfalutin civilian journalists joined the bash-a-thon with their “bigger picture” interpretations: Apple is selling Dystopia (sigh). Everybody hates Apple.

God, you people are so literal. Do you have a right brain hemisphere?

Here’s my professional review of the vilified ad that’s maybe not a celebration of the end of human creativity. Buy a subscription here ($5/month, $40/year) to read/see why.

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