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Dark Humor Is The Best Ad Humor

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The site where bad ads go to die. Best Ad Critic In The World™. I obsessively cover advertising creativity past, present, and future. Also, a copywriter/creative director with 30+ years experience. Yes, I've won lots of awards. Who gives a fuck.
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Dark Humor Is The Best Ad Humor

Best Ads Of The Last 20 Years: #11—Berlitz Language Schools.

Copyranter
Jul 31, 2022
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Dark Humor Is The Best Ad Humor

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This 2006 spot is very far from a great ad. It doesn’t even sell Berlitz very well. But it is darkly twisted in that a boatload of British sailors are heading to briny deaths because a German Coast Guard trainee doesn’t speak English so well.

“WHAT ARE YOU SINKING ABOUT?”

Ad agency: Bates United, Olso, Norway.

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Not a good first day.

PREVIOUSLY: Best Ads Of The Last 20 Years #10—Remember when EVERY Nike ad was great?

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Dark Humor Is The Best Ad Humor

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Dark Humor Is The Best Ad Humor

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Bob Seawright
Writes The Better Letter
Aug 1, 2022Liked by Copyranter

This screams for comment: https://twitter.com/dpatrikarakos/status/1552906293026988033

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Copyranter
Aug 1, 2022Author

tb, I didn't get a chance to watch the ad.

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