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The site where bad ads go to die. Best Ad Critic In The World™. I obsessively cover advertising creativity past, present, and future. Also, a copywriter/creative director with 30+ years experience. Yes, I've won lots of awards. Who gives a fuck.

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Best Ads Of The Last 20 Years: #11—Berlitz Language Schools.

Copyranter

Jul 31, 2022

This 2006 spot is very far from a great ad. It doesn’t even sell Berlitz very well. But it is darkly twisted in that a boatload of British sailors are heading to briny deaths because a German Coast Guard trainee doesn’t speak English so well.

“WHAT ARE YOU SINKING ABOUT?”

Ad agency: Bates United, Olso, Norway.

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