Dark Humor Is The Best Ad Humor

Best Ads Of The Last 20 Years: #11—Berlitz Language Schools.

This 2006 spot is very far from a great ad. It doesn’t even sell Berlitz very well. But it is darkly twisted in that a boatload of British sailors are heading to briny deaths because a German Coast Guard trainee doesn’t speak English so well.

“WHAT ARE YOU SINKING ABOUT?”

Ad agency: Bates United, Olso, Norway.

Not a good first day.

PREVIOUSLY: Best Ads Of The Last 20 Years #10—Remember when EVERY Nike ad was great?