Hey flesh copywriters: ya got a backup plan?
That scenario is already here on the digital direct-response side. It shows. I don't think it's going to really work to build a brand, but I'm not sure how many companies are still even trying to use advertising to build an actual brand.
Yes, it's sad, especially with costs now going up higher, faster, advertising is going to be a first cut line, like it is in recessions.
That scenario is already here on the digital direct-response side. It shows. I don't think it's going to really work to build a brand, but I'm not sure how many companies are still even trying to use advertising to build an actual brand.
Yes, it's sad, especially with costs now going up higher, faster, advertising is going to be a first cut line, like it is in recessions.