Best Campaigns Of This Century: #7.

This is how you do a corporate image campaign.

You got a brand. It’s known in the category, but it ain’t really known for it’s main benefit—speed.

So: you go to the red-hottest agency in the world (at the time), and they come back with such a perfect, funny, dead-on print effort that your brand becomes not just product-famous but world famous.

This is that campaign, from 2000. Wanna see it? Buy A subscription here, or unsubscribe from these emails, because I AM NOT LOWERING MY PAYWALL.

This is my job, and I ain’t rich. I wish I didn’t have to work anymore, because I’m fucking old. But here I am. $40 a year. Campaign charges more than that for a month. And you will learn much more about ad creativity, and how to create good ads from me than them, AdAge, and Adweek, combined.

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