Best Ads Of The Last 20 Years: #10.
A superb example of visual metaphor. Free post.
I forgot about this spot, it’s so good. For All-Bran cereal. How do you show a man, a tough man, being “regular” again? To the construction site, and just start filming. Ya got extricated I-beams and butt barrels and a big load drop. At the time, Slate called it “disgusting”. I call it: The Shit.
From 2008. Awards: Cannes Bronze Lion; CLIO Gold; One Show Silver Pencil. Ad agency: Leo Burnett, Chicago. See full credits here.
PREVIOUSLY: Best Ads Of The Last 20 Years: #9.
I LOVED IT, at the time, and actually used it as a perfect example of synergy between plain wording and effective visual. No need for tricks, complicated storyline, just The Shit, 'zactly.