This dead week that isn’t 2021 or 2022 seems a good time to start a new Copyranter feature. Below is one of the best TV spots of the last 20, 50, 100 years.
From 2012 via Argentina, ad agency DraftFCB brilliantly executed a strategy (for Zonajobs) that always works: Dramatize a Truth.
How many commercials over a minute long have you watched that you wished would’ve kept going? This is of course an ad that would never ever run in America.
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