11 Comments
Jan 17, 2022Liked by Copyranter

I briefly worked on the account for General Accident in the UK, which then featured a General Accident and his sidekick, Major Problem. The campaign ran and ran, maybe for over three months, before thankfully disappearing from sight. If you google it today, you'll find only a reference to how I briefly worked on it.

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Cr.

You continue to be so smart fast & too hip for the room. Annoyance theatre ads as always you called it.

Made me laugh out loud.

Catherine

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I am less annoyed by any of the ads or mascots than I am by your having written such a worthless article. Good thing internet publishing requires no peer review or you'd be out a job.

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Jan 20, 2022·edited Jan 20, 2022

Mostly agree with the exception of the AFLAC Duck. Have you not seen the Ad with Yogi Berra? https://www.youtube.com/watch?v=VS83HdpzxDU

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Flo has pissed me off for far too long. The Geico gecko is almost equally annoying, with less of a sense of humor. But the LiMu Emu POS should die a very painful death as the most annoying and desperate attempt to make a tired brand into something cute & hip. Geico gets away with the gecko because of the name similarity. But nobody outside of the agency or client is referring to Liberty Mutual as “LiMu.” Please make it stop.

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I fucking despise Flo when she visits her pretentious, condescending sister with the baby strapped to her waist; Doug/Emu and all Liberty Mutual ads make no sense; I do love Mr. Mayhem and JK Rawlings - at least they're entertaining. The State Farm Jake pitch is like the old MCI Friends and family concept. I have Erie Insurance. They never advertise, provide great service, drop you like a stone after a few claims. Yet, absolutely no one beats their prices. Period. Why? Because they're not spending money clogging the airways or my mailbox with crap. Oh yeah, Rob Gronkowsi - you may be a great tight end, but as your acting in the ads suck. Oh and thanks for reminding me that this insurance is only for military vets or family members.

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