And, in defense of Creative Silos.
great piece! great quote from steinbeck
I’m tending to lean you’re way. When “invited” to collaborate with folks across different groups or functions, there can be some great ideation or even nuggets of good ideas, but then it helps me to pair up with ONE other person, a writer to flesh things out. I admit I have had more luck lately.
Also, I think people like to be heard, weighing in on creative in a mixed room is a favorite of critics who don’t “do”
It's either that or a waste of time. For example, I have been in multiple sessions where I throw out an idea, it's rejected and scoffed at. And so, everyone else spends the next hour batting around ideas that go nowhere. Occasionally I chime in as Devil's advocate when a really bad ideas starts to grow legs.
Ultimately we come away with a bad idea which ultimately fails and we have to "go back to the drawing board" or they circle back to my original idea and someone else claims ownership of it. I prefer the latter because at least I know a good idea is getting through and I'm too old to care about the credit, the former just means I'm going to have to sit through another hour of that mess...which, if done during lunch time and there is catering, I'll happily attended and just zone out.