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13 MOST CREATIVE ADS WITH CATS.
That's it, ads with cats as linchpins.
In honor of International Cat Day, I’m reposting this article for free.
Do you like cats? I LOVE cats. No, you have no idea. I also love dogs and pretty much every living non-human creature. Some of these cat ads are good. Some of these cat ads not so good. But, they all feature creative cat visuals.
HAPPINESS IS A TIGHT PUSSY. I first saw that t-shirt as a pre-teen in the early 1970s on the boardwalk in Wildwood, NJ. I couldn’t stop staring at it. Here, Hamburg ad agency Kolle Rebbe re-visualizes the concept. From 2009.
Fenistil (a GlaxoSmithKline product) is an anti-itching product. A naked woman is assaulted head-to-toe by a pack of cats. I see no problem here. Anyway, the Fenistil gel forms a dog to, ostensibly, scare the cats away. I say, that dog’s in big trouble. From 2010. Ad agency: Saatchi & Saatchi, Switzerland.
3—Lifebuoy Hand Sanitizer (Indonesia)
COPY: You eat what you touch. Oh buoy. It’s the Dr. Moreau School of Digital Art Direction. On the plate today: a tabby croissant. Pet your cat, eat your cat. I guess. From 2009. Ad agency: Lowe, Jakarta.
4, 5—Pet Show Cat Food (Brazil)
COPY: Two flavored cat food. This brand of cat food is made in China and it apparently will cause your cat to start growing a second head out of the top of his/her first head. No thank you. From 2012. Ad agency: Hermandad, Brazil. Just another instance of insane, self-indulgent Brazilian art direction.
6, 7—Eukanuba Dog Food (Romania)
COPY: Everybody wants to be a dog. Yeah-Nah. Not cats. From 2006. Ad agency: Leo Burnett, Romania.
8—Swedish Fish (USA)
COPY: A Friend You Can Eat. L—Nej. R—Ja. From 2008. Ad agency: JWT, NYC.
9—Fresh Step (USA)
COPY: Cats everywhere are having a hard time smelling their litter boxes. From 2010. Other two ads from campaign here. Ad agency: DDB West, Los Angeles.
10—Hot Wheels (Asia)
Cool. From 2011. Ad agency: Luvi Ogilvy.
11—Yuhan-Kimberly (South Korea)
COPY: Turn Off Odours. Excellent cat visual. From 2009. Ad agency: Ogilvy & Mather, Seoul.
12, 13—Whiskas (UK)
Lastly, my favorite cat campaign. COPY: Feeding your cat’s instincts. So simple yet perfectly unexpected. From 2013. Ad agency: AMVBBDO, London