If you're a Creative, BE a Creative.
You're not storyteller, not a content writer, not a social Svengali, etc.
Be a copywriter. Be an art director. Oh, those titles sound too “old school” for you? Well, you’re a fool. Because that’s exactly what you are, if you’re making ads. Brand tweets = ADS. Facebook posts = ADS. Instagram and TikTok brand videos = FUCKING ADS.
THIS IS YOUR FUCKING CREATIVE MANIFESTO.
Via: Martin Weigel.